Endel Tulving is an experimental psychologist and cognitive neuroscientist whose research on human memory has had much influence in Psychology and Neuroscience. He is one of the foremost researchers in the study of human memory and cognition, is a charismatic figure known for devising clever and interesting experimental techniques for making mysteries of memory susceptible to scientific scrutiny. More recently, his scientific pursuits have led him to explore how our consciousness is related to memories, expectations, plans, and mental abilities. He is also a leading authority on the relationship between mind and brain – especially in the area of memory. Tulving has published over 200 scholarly articles and chapters, and in a 2002 survey by the Review of General Psychology, he ranked 36th as the most cited psychologist of the 20th century.