Sylvie Delacroix is the Inaugural Jeff Price Chair in Digital Law and the director of the Centre for data Futures (King's College London). She is also a visiting professor at the University of Tohoku (Japan). Her research focuses on the role played by habit within ethical agency, the role of conversations as a moral experimentation window and (in that context), LLMs' communication of non-quantifiable uncertainty. She also considers bottom-up data empowerment structures and the social sustainability of the data ecosystem that makes generative AI possible. The latter work led to the first data trusts pilots worldwide being launched in 2022 in the context of the Data Trusts initiative. Her latest book Habitual Ethics? was published by Bloomsbury in 2022 (open-access).